Why companies should “sport” a cause

Company teams are groups of enthusiastic employees participating in non-profit fundraising events such as
walks, foot races, bike tours, and other types of events
that involve a physical challenge.

Fielding a corporate team at non-profit events is a great introduction into the cause marketing realm or a worthy addition to your existing cause marketing activities.

• Increase awareness of your company
• Promote and enhance your employment brand
• Increase productivity
• Lower healthcare expenditures
• Provide a great return on investment while making a difference

View the ROI calculator from East Carolina University’s
College of Health and Human Performance by clicking here.